It actually doesn’t take a lot to really impress your visitors. Think about when you go to a shop and you’re left feel special and appreciated. It was probably just the basic things that made you feel this way – a smile, a friendly conversation and a greeting.

What makes you go back to that shop isn’t just the product, but the way you were made to feel.

You should ‘wow’ clients and visitors every time they come to visit, to guarantee they’ll continue using your service and want to come back again.

Let’s start by looking at how you can impress clients before they even enter your building

  • Ask what their favourite refreshment and snacks are

An email asking this shows that you truly care about their wellbeing and you’re making an effort

  • Have a reserved parking spot for your visitor

Imagine how you’d feel if you turned up to a meeting and saw your name at a parking spot. There’s nothing more frustrating and stressful than having to search around for a parking space and turn up late to a meeting

  • Make the receptionist aware of their visit

Give your receptionist the name of your client and the time they are expected to arrive. That way, they are not having to explain to the receptionist who they are and what they are here for – that might make them feel unimportant.

  • Tell your team about their visit

By doing so, they can tidy up their desks and make themselves look presentable. Introduce your visitor to your team too. Give your employees the opportunity to showcase their skills and create a friendly environment. Also, by informing your employees about the meeting, you won’t be disturbed during it.

  • Be prepared

This might seem obvious, but we’ve all been to a meeting where people don’t know who we are or why we’re there. Or even when they’ve spoken to you before about the reason for their visit but you’ve completely forgotten.

Before the meeting, print of any necessary documents and research the client’s background so you can be thoroughly prepared. Don’t be flustered during the meeting. Have your laptop open and ready, have pen and paper to make notes and don’t forget to turn your phone off. Taking phone calls is not acceptable.

  • Always keep it about them

Don’t talk about yourself and how great your services are. Ask what their needs are and how services suit them. When you’re introducing yourself to them, ask how their car ride was, ask how they are.

Make visitors feel special because first and foremost, people like to feel that they matter. Secondly, the experience will stay with them for long after the meeting.